2024 AGENDA
7:45 am
7:45 am
REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:45 am
8:45 am
DAY TWO OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
9:00 am
REGULATORY DEEP DIVE
PAAB Provides an Update on Real-World Evidence and Real-World Data in Advertising
9:30 am
9:30 am
INDUSTRY EXPERT
A Social Media Guide to Level Up Your Next Campaign
10:00 am
10:00 am
INDUSTRY EXPERT PANEL
Building Sound Data Foundations for Smoother Integration of New Technologies
10:30 am
10:30 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE VISITS
11:00 am
11:00 am
INDUSTRY EXPERT
Optimize engagement with pharmacists based on patient- and prescriber-centric insights
11:30 am
11:30 am
INDUSTRY EXPERT
Harness the power of software and AI to transform HCP market research
12:00 pm
12:00 pm
INDUSTRY EXPERT PANEL
The results are in … AI works! How the field is using AI to support brand success
12:30 pm
12:30 pm
ROUNDTABLE DISCUSSIONS – DISCOVER THOUGHT-PROVOKING IDEAS
1:00 pm
1:00 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
2:00 pm
2:00 pm
Track A: BEYOND MARKETINGNDUSTRY EXPERT PANEL
Collaborating Across Sales and Science: Harnessing Innovation for Stronger Branding
2:00 pm
2:00 pm
Track B: MODERNIZING MARKETINGCASE STUDY
Revolutionizing Pharma Commercial Area with Scalable & Responsible AI Solutions
2:30 pm
2:30 pm
Track A: BEYOND MARKETINGINDUSTRY EXPERT PANEL
Smash Silo Working for Competitive Commercial Wins
2:30 pm
2:30 pm
Track B: MODERNIZING MARKETINGCASE STUDY
Inspiring broader adoption of AI tools for pharma teams
3:00 pm
3:00 pm
NETWORKING BREAK
3:30 pm
3:30 pm
INDUSTRY EXPERT PANEL
Overcoming Roadblocks to Pharma Innovation
4:00 pm
4:00 pm
CASE STUDY
Ways of Working: Do’s and Don’ts of Managing Shared Accountability in Pharma
4:30 pm
4:30 pm
CLOSING REMARKS
4:45 pm
4:45 pm