2024 Agenda
8:00 am
8:00 am
REGISTRATION & NETWORKING BREAKFAST:
BUILD COMMUNITY CONTACTS
8:45 am
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
9:00 am
OPENING KEYNOTE
The Future of Pharma: A Horizon Scan for 2025
9:30 am
9:30 am
HEALTHCARE PROVIDER PANEL
Speaking My Language: Supporting the Efforts of Healthcare Providers
10:15 am
10:15 am
INDUSTRY EXPERT
Driving a seismic shift in online engagement through Data Driven Decision Making
10:45 am
10:45 am
SPEED NETWORKING! MAKE MEANINGFUL CONNECTIONS
10:55 am
10:55 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE VISITS
11:15 am
11:15 am
C-SUITE POWER PANEL
What’s Keeping Pharmaceutical Changemakers Up at Night?
11:45 am
11:45 am
INDUSTRY EXPERT PANEL
Three Practical Ways That You Can Use AI Today
12:30 pm
12:30 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
1:30 pm
1:30 pm
Track A: BEYOND MARKETINGCASE STUDY
Customer Engagement Models: Harnessing Patient Experiences for the Competitive Edge
1:30 pm
2:00 pm
2:00 pm
Track A: BEYOND MARKETINGCASE STUDY
Friends, Not Foes: Making Compliance Departments Your Best Marketing Ally
2:00 pm
2:00 pm
Track B: MODERNIZING MARKETINGCASE STUDY
Enhancing Pharma Marketing with Analytics for Data-Driven Targeting
2:30 pm
2:30 pm
Track A: BEYOND MARKETINGFIRESIDE CHAT
The Hidden Power of Patient Support Programs (PSP) for Sales and Marketing Teams
2:30 pm
2:30 pm
Track B: MODERNIZING MARKETINGINDUSTRY EXPERT PANEL
Top Tips for Optimizing Your Omnichannel and Digital Engagement
3:00 pm
3:00 pm
EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
3:30 pm
3:30 pm
INDUSTRY EXPERT PANEL
From data to insights to action: improving your brand’s performance throughout the product lifecycle
4:00 pm
4:00 pm
INDUSTRY EXPERT:
PAID SOCIAL MEDIA IN PHARMA
4:30 pm
4:30 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE VISITS
5:00 pm
5:00 pm
CASE STUDY: Personalized Content for Rare Disease or Biosimilar Drug Categories
How to Break Through Clutter in Competitive Launches
5:30 pm
5:30 pm
CASE STUDY
Industry Insights: Shifting Perceptions of a Legacy Brand
6:00 pm
6:00 pm
END OF DAY ONE SUMMARY & CLOSING REMARKS
6:30 pm
6:30 pm
EVENING RECEPTION & ENTERTAINMENT
