DAY 2

Gain insight into today’s sessions so you can get the most out of your conference experience.

Understand the complexities of Canada’s regulatory framework and how to ensure the ethical and responsible use of AI in the pharma industry. Take away specific solutions to:

• Align marketing practices with Health Canada’s regulations, including guidelines on advertising and promotional activities using AI.
• Leverage compliant communication strategies to effectively engage healthcare professionals and patients without breaching regulatory standards.
• Examine real-world examples of successful pharma marketing campaigns in Canada that maintained compliance and achieved measurable results, while identifying common pitfalls to overcome.

Optimize your AI strategies to ensure they meet Canadian regulatory requirements, and foster trust, credibility, and long-term success in a highly regulated environment.

Explore how artificial intelligence is reshaping pharma marketing by enabling precision targeting and enhanced engagement. Create a roadmap to:

• Utilize AI to analyze customer behaviour and identify high-impact marketing opportunities.
• Develop personalized marketing campaigns driven by AI-powered insights for greater resonance with patients and healthcare professionals.
• Review successful case studies of AI in pharma marketing, highlighting effective strategies and potential pitfalls to avoid.

Heighten the power of AI to refine your marketing approach, ensuring more targeted outreach, improved engagement, and measurable outcomes in a competitive marketplace.

Deepen your understanding of the patient perspective and their expectations from pharmaceutical and biotech companies. Source practical tips to:

• Explore what patients value most from pharma and biotech companies, including transparency, personalized care, and accessible information.
• Discuss how companies can integrate patient feedback into their drug development, marketing, and support strategies.
• Highlight real-world examples of patient-centric initiatives that have resonated with communities and extract lessons learned from past challenges.

Improve your understanding of the patient voice and how to shape strategies that prioritize their needs, build trust, and encourage long-term loyalty.

Better utilize artificial intelligence to transform your pharmaceutical marketing with innovative solutions for targeting, engagement, and measurement. Develop a blueprint to:

• Personalize campaigns using AI to create tailored content by analyzing customer data to improve engagement and drive conversions.
• Use predictive analytics to forecast trends and behaviours.
• Leverage AI tools to ensure marketing content complies with regulatory standards and automate real-time monitoring for compliance issues.

Optimize your AI strategies to streamline campaigns and ensure quality and compliance.

Refine your pharma marketing strategies to connect with healthcare professionals (HCPs) who are increasingly relying on digital tools and platforms to serve their patients. Adopt best practices to:

• Identify the digital preferences and behaviours of tech-savvy HCPs to tailor your engagement strategies effectively.
• Leverage innovative digital channels, including AI-driven tools, social media, and virtual events, to deliver content and resources that provide tangible value.
• Examine successful digital-first marketing campaigns targeting HCPs, highlighting proven practices and lessons learned.

Transform your marketing approach to meet the needs of today’s digitally inclined HCPs, strengthen relationships, and maximize impact in a tech-forward environment.

Misalignment between sales and marketing teams can lead to missed opportunities, inconsistent messaging, and inefficiencies. Take back to your office strategies to:

• Break down silos and establish clear communication channels to ensure alignment on messaging, strategy, and execution.
• Leverage data to support smarter decision-making and optimize marketing campaigns and sales strategies.
• Establish best practices for aligning sales and marketing to enhance engagement with healthcare professionals, patients, and other stakeholders.

Bolster collaboration between sales and marketing to maximize commercial impact and drive success.

It is key for pharma sales and marketing teams to foster strong, value-driven relationships with pharmacists to drive brand loyalty, product adoption, and patient adherence. Master the success factors to:

• Build effective strategies to engage pharmacists, provide meaningful support, and create long-term partnerships that benefit all stakeholders.
• Understand the pharmacist’s role and needs, and then tailor engagement strategies by recognizing their unique challenges and priorities.
• Identify opportunities to support pharmacists through educational resources, patient adherence programs, and digital tools that enhance their practice.

Advance strategies for building pharmacist partnerships that drive results for patients.

• Browse through different sponsor booths and test drive new technology.
• Enter your name for a chance to win exciting prizes.
• Take advantage of event-specific offers and special content.

• Enjoy exclusive sponsor demos and experience the next level of pharma marketing and sales innovation firsthand.
• Meet one-on-one with leading solution providers to discuss organizational hurdles.
• Brainstorm solutions and gain new perspectives and ideas.

Take a deep dive down the strategy rabbit hole in one of our focused roundtable discussions. Share common challenges and best practices with your pharma marketing and sales peers on a topic of your choosing.

1. Brand Positioning
2. Customer Segmentation
3. Omnichannel Strategy
4. Leadership Alignment
5. ROI Measurement

Build strategic approaches to positioning your brand effectively, leveraging unique value propositions and optimizing engagement across multiple touchpoints. Walk away with an action plan on:

• Crafting a compelling narrative for your brands, learning how to develop a strong, differentiated value proposition that resonates with your target audience.
• Implement martech, data, and insights for competitive positioning.
• Optimize your multichannel engagement, digital tools, and personalized outreach to strengthen brand presence in a competitive market.

Transform your strategies to position your pharma brand for success in Canada’s evolving healthcare landscape.

Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work.