Blogs & Reports Archives | Future of Pharma Marketing

Improving Pharma Vendor Partnerships: Strategic Lessons from Sanofi | Blog, FUTURE PHARMA 2024

In the fast-paced world of pharmaceutical marketing, the difference between a good vendor relationship and a great one often lies in your strategic approach. Drawing insights from Milka Lukovich’s groundbreaking presentation at the Future Pharma Marketing Summit, here are three …...

Milka Lukovich

Sanofi

Transforming Pharmaceutical Launch Strategies in a Dynamic Healthcare Landscape | Whitepaper, FUTURE PHARMA 2024

Introduction: In an era of unprecedented healthcare transformation, pharmaceutical companies face a complex landscape of technological disruption, evolving patient expectations, and increasingly sophisticated market dynamics. The traditional approaches to drug launches and market engagement are rapidly becoming obsolete, demanding a …...

Matthew Norton and Catherine Dunwoody

3 Unexpected Marketing Strategies That Grew Ricola’s Market Share | Blog, FUTURE PHARMA 2024

In the competitive world of cough drops, Ricola didn’t just survive—they transformed. Here’s how a Swiss family brand rewrote the marketing playbook and expanded beyond traditional seasonal marketing. The Challenge: Breaking the Seasonal Trap Traditionally, cough drop brands live and …...

Loki Matt

Ricola

Resources

Improving Pharma Vendor Partnerships: Strategic Lessons from Sanofi | Blog, FUTURE PHARMA 2024

Transforming Pharmaceutical Launch Strategies in a Dynamic Healthcare Landscape | Whitepaper, FUTURE PHARMA 2024

3 Unexpected Marketing Strategies That Grew Ricola’s Market Share | Blog, FUTURE PHARMA 2024