Duration 33min 15sec

Launch Strategies & Omnichannel Marketing in Pharma: Insights from IQVIA and EY | Session Recording

Join Matthew Norton (IQVIA Canada) and Catherine Dunwoody (EY Canada) as they dive deep into the evolving pharmaceutical landscape. Explore the impact of RSV and GLP-1 therapeutics, the role of digital transformation in healthcare, data-driven launch performance insights, and the power of strategic collaboration between industry leaders.

Learn how to:

  • Latest trends in drug launches
  • Performance data for new therapeutics
  • Omnichannel engagement strategies
  • How to optimize marketing spend
  • Adapting to changing healthcare dynamics

Explore more Pharma Marketing insights at the Digital Pharma Summit Resource Hub: https://www.digitalpharmasummit.ca/resources/


Speaker

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Matthew Norton and Catherine Dunwoody

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