Improving Pharma Vendor Partnerships: Strategic Lessons from Sanofi | Blog, FUTURE PHARMA 2024
In the fast-paced world of pharmaceutical marketing, the difference between a good vendor relationship and a great one often lies in your strategic approach. Drawing insights from Milka Lukovich’s groundbreaking presentation at the Future Pharma Marketing Summit, here are three …...
Transforming Pharmaceutical Launch Strategies in a Dynamic Healthcare Landscape | Whitepaper, FUTURE PHARMA 2024
Introduction: In an era of unprecedented healthcare transformation, pharmaceutical companies face a complex landscape of technological disruption, evolving patient expectations, and increasingly sophisticated market dynamics. The traditional approaches to drug launches and market engagement are rapidly becoming obsolete, demanding a …...
3 Unexpected Marketing Strategies That Grew Ricola’s Market Share | Blog, FUTURE PHARMA 2024
In the competitive world of cough drops, Ricola didn’t just survive—they transformed. Here’s how a Swiss family brand rewrote the marketing playbook and expanded beyond traditional seasonal marketing. The Challenge: Breaking the Seasonal Trap Traditionally, cough drop brands live and …...
Ricola’s Marketing Transformation: From Seasonal Drops to Year-Round Innovation | FUTURE PHARMA 2024
Watch this recording from the 2024 Future Pharma Marketing Summit, featuring Loki Matt, Head of Marketing for Ricola in Canada. He discusses how Ricola evolved from a traditional cough drop brand to an emotionally connected product through consumer-centric marketing and …...
Pharma Marketing Masterclass: Transforming Vendor Relationships with Sanofi | FUTURE PHARMA 2024
Watch this recording from the 2024 Future Pharma Marketing Summit, featuring Milka Lukovich, Global Marketing Leader at Sanofi. She shares valuable insights on vendor management and collaboration, focusing on strategic goal setting, fostering safe communication, avoiding project overload, and identifying …...
