Ricola’s Marketing Transformation: From Seasonal Drops to Year-Round Innovation | FUTURE PHARMA 2024

Ricola’s Marketing Transformation: From Seasonal Drops to Year-Round Innovation | FUTURE PHARMA 2024

Watch this recording from the 2024 Future Pharma Marketing Summit, featuring Loki Matt, Head of Marketing for Ricola in Canada. He discusses how Ricola evolved from a traditional cough drop brand to an emotionally connected product through consumer-centric marketing and …...

Written by

Loki Matt

Published on

30 Mar 2025


Watch this recording from the 2024 Future Pharma Marketing Summit, featuring Loki Matt, Head of Marketing for Ricola in Canada. He discusses how Ricola evolved from a traditional cough drop brand to an emotionally connected product through consumer-centric marketing and innovative strategies.

Discover how consumer insights fuel growth and support their transition beyond seasonal marketing. Ricola Marketing Transformation:

Key Learnings

– Consumer-Centric Strategy
– Emotional Brand Positioning
– Product Portfolio Innovation
– Marketing Performance

Metrics Explore more Pharma Marketing insights at the Digital Pharma Summit Resource Hub: https://www.digitalpharmasummit.ca/resources/

Get the latest news

*Privacy Policy