Aletta started in the consumer goods industry before joining the pharmaceutical sector in 2019, bringing with her robust digital expertise. With experience in full-funnel campaign strategies across Europe and North America, she’s familiar navigating regulatory environments and diverse channels. Recently relocating back to Toronto, Aletta now leads Boehringer’s Omnichannel team where she’s working to implement performance marketing techniques and technical infrastructure to support delivery of omnichannel campaigns.
Day 1: Oct 23, 2024
Day 2: Oct 24, 2024
