Day 1: Oct 15, 2025
2:15 pm
CASE STUDY
TRACK A: BUILDING A WINNING TEAM
Building and Leading High-Performing Sales and Marketing Teams
Boost sales productivity and harness the power of patient engagement and marketing in sales. Adopt best practices to:
- Develop approaches to align sales and marketing goals.
- Implement a performance-driven culture and continuous improvement.
- Foster collaboration between sales and marketing teams to drive innovation and optimize efforts.
Achieve high levels of sales success by aligning teams, driving continuous improvement, and enhancing collaboration across functions.
Day 2: Oct 15, 2025
5:00 pm
PANEL: COMPETING IN A CROWDED MARKET
Differentiating Pharma Brands in Canada’s Evolving Landscape
Build strategic approaches to positioning your brand effectively, leveraging unique value propositions and optimizing engagement across multiple touchpoints. Walk away with an action plan on:
- Crafting a compelling narrative for your brands, learning how to develop a strong, differentiated value proposition that resonates with your target audience.
- Implement martech, data, and insights for competitive positioning.
- Optimize your multichannel engagement, digital tools, and personalized outreach to strengthen brand presence in a competitive market.
Transform your strategies to position your pharma brand for success in Canada’s evolving healthcare landscape.
