Jennifer has degree in Biology and Pharmacology from McMaster University. She has been in the pharmaceutical industry for over 15 years with time in Medical Information and Health Outcomes and Pricing before transitioning to PAAB. She is the lead trainer and content creator for PAAB training as well as has chaired several industry committees. Outside her role at PAAB, she is an active member on the OPMA board and working towards a Global Executive MBA in Health and Life Science at Rotman School of Management.
Day 1: Oct 15, 2025
Day 2: Oct 15, 2025
9:00 am
REGULATORY KEYNOTE
Navigating the Regulatory Maze on AI
Understand the complexities of Canada’s regulatory framework and how to ensure the ethical and responsible use of AI in the pharma industry. Take away specific solutions to:
- Align marketing practices with Health Canada’s regulations, including guidelines on advertising and promotional activities using AI.
- Leverage compliant communication strategies to effectively engage healthcare professionals and patients without breaching regulatory standards.
- Examine real-world examples of successful pharma marketing campaigns in Canada that maintained compliance and achieved measurable results, while identifying common pitfalls to overcome.
Optimize your AI strategies to ensure they meet Canadian regulatory requirements, and foster trust, credibility, and long-term success in a highly regulated environment.
