Day 1: Oct 15, 2025
4:15 pm
CASE STUDY: BEYOND THE PILLS
Shaping Marketing Strategies with Value-Added Services
Transform pharmaceutical marketing by delivering holistic solutions that go beyond the product. Develop a blueprint to:
- Identify and develop complementary services that address patient and healthcare provider needs alongside pharmaceutical offerings.
- Integrate digital tools and platforms to enhance the delivery and impact of value-added services.
- Examine case studies of successful value-added service strategies, highlighting key lessons and potential pitfalls to avoid.
Perfect your marketing approach by focusing on value-added services that strengthen patient engagement, improve outcomes, and foster deeper connections with healthcare stakeholders.
Day 2: Oct 15, 2025
