Linda Bourennani

Neuroscience Marketing Director


All Sessions by Linda Bourennani

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Day 1: Oct 15, 2025

3:15 pm

CASE STUDY Leadership for the Future:

TRACK A: BUILDING A WINNING TEAM

Cultivating Resilience and Innovation in Pharma Sales Teams

Understand the evolving challenges in pharma sales leadership. Walk away with an action plan on:

  • Exploring strategies to build resilient and adaptable sales teams.
  • Fostering a culture of innovation to stay competitive.
  • Developing actionable leadership techniques for sustained success.

Optimize your leadership approach to cultivate resilience, drive innovation, and ensure long-term success in pharma sales teams.

Day 2: Oct 15, 2025

12:30 pm

PANEL: BRIDGING THE GAP

Aligning Sales and Marketing Teams to Drive Commercial Success

Misalignment between sales and marketing teams can lead to missed opportunities, inconsistent messaging, and inefficiencies. Take back to your office strategies to:

  • Break down silos and establish clear communication channels to ensure alignment on messaging, strategy, and execution.
  • Leverage data to support smarter decision-making and optimize marketing campaigns and sales strategies.
  • Establish best practices for aligning sales and marketing to enhance engagement with healthcare professionals, patients, and other stakeholders.

Bolster collaboration between sales and marketing to maximize commercial impact and drive success.