As Principal, Consulting & Analytics for IQVIA in Canada, Maria works closely with a multitude of pharmaceutical and healthcare clients across multiple functional areas, leading engagements to deliver meaningful insights, address key business questions and drive sustainable recommendations.
Maria has been a consultant in the pharmaceutical industry for nine years. Her experience includes data driven analytics with a focus on forecasting, as well as physician segmentation, sales force effectiveness, incentive planning, and patient-centric analyses including lines of therapy.
In her role at IQVIA, she has also worked on integrated studies, driving insights from both primary and secondary research and data and has been heavily involved in applications of artificial intelligence and machine learning to commercial offerings in the pharmaceutical industry, specifically patient identification and segmentations.
Day 1: Oct 23, 2024
Day 2: Oct 24, 2024
