Senior manager and natural leader with a diverse professional background and a 20-year history of exceeding expectations in the pharmaceutical industry. A strong strategic thinker who thrives in ambiguity and loves the challenge of working in complex, competitive environments. A creator of performance driven cultures that supports getting the best out of his people and himself.
Day 1: Oct 15, 2025
Day 2: Oct 15, 2025
5:00 pm
PANEL: COMPETING IN A CROWDED MARKET
Differentiating Pharma Brands in Canada’s Evolving Landscape
Build strategic approaches to positioning your brand effectively, leveraging unique value propositions and optimizing engagement across multiple touchpoints. Walk away with an action plan on:
- Crafting a compelling narrative for your brands, learning how to develop a strong, differentiated value proposition that resonates with your target audience.
- Implement martech, data, and insights for competitive positioning.
- Optimize your multichannel engagement, digital tools, and personalized outreach to strengthen brand presence in a competitive market.
Transform your strategies to position your pharma brand for success in Canada’s evolving healthcare landscape.
