Matt Lowe, Founder and Chief Executive Officer at performance-io, has over 22 years of experience in the pharmaceutical industry, working initially client side before heading up digital operations at a network agency. His performance-io team has revolutionized the online customer engagement model at the likes of AstraZeneca, Sanofi, Novo Nordisk, Novartis, Galderma, GSK and ViiV, taking sites that have costs $$$$ to design, develop and build but often flatline when it comes to organic engagement and rely almost entirely on paid media to drive traffic instead developing sites that sit at the heart of the omnichannel experience and drive and exponential growth in customer acquisition and conversions.
This strategic shift not only saves millions in wasted media spend but also grants access to invaluable content creation, previously hidden behind a log in. Matt’s visionary approach and transformative strategies have positioned him as a standout professional in the field and a go to for many C Suite pharma executives trying to navigate digital transformation in an age of AI.
