Day 1: Oct 15, 2025
2:45 pm
FIRESIDE CHAT
TRACK A: BUILDING A WINNING TEAM
Driving Team Collaboration Across Sales, Marketing, and Operations
Boost overall organizational performance by fostering a culture of collaboration among marketing, sales, and operations. Achieve a step-by-step action plan to:
- Recognize the importance of cross-functional collaboration.
- Identify barriers to effective teamwork between sales, marketing, and operations.
- Develop strategies to enhance communication and alignment.
Bolster your culture of collaboration to improve coordination, decision-making, and cross-departmental relationships.
Day 2: Oct 15, 2025
10:00 am
FIRESIDE CHAT
Understanding the Patient Perspective: What Do they Want from Pharma and Biotech Companies?
Deepen your understanding of the patient perspective and their expectations from pharmaceutical and biotech companies. Source practical tips to:
- Explore what patients value most from pharma and biotech companies, including transparency, personalized care, and accessible information.
- Discuss how companies can integrate patient feedback into their drug development, marketing, and support strategies.
- Highlight real-world examples of patient-centric initiatives that have resonated with communities and extract lessons learned from past challenges.
Improve your understanding of the patient voice and how to shape strategies that prioritize their needs, build trust, and encourage long-term loyalty.
