14+ years experienced digital business strategist and technologist, having an innate ability to inspire teams and translate complex business objectives into practical transformational solutions. My versatile experience across commercial operations, digital and marketing has equipped me with the right mindset, frameworks, and tools to help organizations excel, adapt and grow. With a proven track record of successful accomplishments executing muti-million dollar programs, I offer leadership in data-driven strategy; digital innovation; and project management; while delivering impact through high-performing teams, underpinned by driving change and building capabilities at all levels.
International and Global experience:
Canada, Australia, Middle-East & Asia
Industries:
Tech, Healthcare, CPG, Retail, F&B, Consultancy, Government, Entrepreneurship
Expertise:
Commercial operations, Digital Strategy, Data Strategy, Advanced Analytics, AI, Product development, Innovation, Marketing, Integrated Marketing, Marketing Communications, Optimization, CX / Customer and Patient experience, Sales, Change management, Team development, Product management, Product Launch, Product Marketing, Project management / Agile and Scrum, Program Management, Analytical Skills, Business Analysis, Business Intelligence (BI), Competitive Analysis, Budgeting, Business Planning, Artificial Intelligence (AI), Design Thinking
Skills:
Coaching, Building high-performing teams, Stakeholder relationship, Omnichannel development, Digital marketing, Data reporting and optimization, Data Science, CRISP-DM, Digital Media Buying, Social Media Marketing, Online Marketing, Search, SEO, SEM, Online Advertising (Display, Programmatic), E-commerce, Web development, App development, Web design, UX / UI (User experience / User interface), Email marketing, Content strategy, Market research, Lead generation, Acquisition, DTC (Direct-to-consumer) marketing, Negotiation, Off-shore outsourcing and Agency / Vendor management
Relevant Technical tools:
– Veeva & Salesforce CRM
– Microsoft PowerBI, Tableau, Google DataStudio, Databricks
– SQL, R, Python
– Google Ads, Google Marketing Platform 360 (MarTech stack)
– Google Analytics / Adobe Analytics, incl. Tag Management
– Facebook Ads Manager
– SEO, SEM, Display, Programmatic Advertising
– HTML, CSS, PHP
– Amazon AMS, ABVP, Vendor Central
– Campaign Monitor, Mailchimp
– Advanced Excel, PowerPoint
– Adobe XD, UX / UI website and digital design
– Adobe Creative Suite, Photoshop, InDesign, Illustrator
– Sitecore, Drupal, WordPress, Shopify, SharePoint CMS
Day 1: Oct 23, 2024
Day 2: Oct 24, 2024