HEALTHWISE
Science well told.
We’ve been translating science into results for 30 years.
We are an experienced team skilled in strategy, client service, creative development and project management who share one common goal. We want our clients (big and small) to be as passionate about working with Healthwise as we are about working on their business.
Over the years, we have had the privilege of collaborating with numerous pharmaceutical and biotech companies, hospitals, healthcare-related government organizations, professional associations, and not-for-profits to bring creative solutions to market that drive results for our clients.
With our exclusive focus on healthcare communication, we have deep experience that spans 80+ product launches and market optimization of over 130 brands. We know how to support brands at every part of their lifecycle.
Bring us the science, the difficult to explain, the tough stuff.
Healthwise is an independent pharma marketing agency, based in Toronto, whose passion, curiosity, and creativity have been delivering results for clients right from the start.
ORANGUTAN
These three steps represent the holy grail of digital advertising: find your customer, engage with them, and persuade them to take the desired action. Orangutan has been connecting, captivating and converting digital prospects for over 15 years.
Our secret sauce as an agency is having the discipline to always follow the data, wherever it leads us.
For example, 9 times out of 10, if you get a group of marketers in a room together and show them 5 different creative executions, they will not be able to pick the winning creative. This is why you need an objective, data-led media buyer who will test and optimize your campaigns accordingly.
At Orangutan, we test everything. This includes audiences, platforms, placements, creative, landing pages, conversion paths, and the list goes on. The result is a higher Return on Ad Spend (ROAS) for our clients. The truth is, you the client are not always right – and you can’t afford to be working with an agency full of yes men (or women).
Orangutan’s particular area of specialization is dragging Pharma brand managers into the 21st century – getting them comfortable with trends like Generative AI Search, Micro Influencers and Connected TV. And of course avoiding the ever-present regulatory pitfalls so they don’t get themselves fired in the process. The list of Pharma clients we’ve run campaigns for include Novo Nordisk, Gilead, Abbott Diabetes, Alexion and Abbvie, to name a few.
If you’re a pharma marketer looking to up your digital advertising game, look no further than Orangutan. We’ll have you employing platforms and tactics you never thought possible, taking your sales numbers to new heights while simultaneously garnering yourself a couple of innovation awards along the way. Give us a call – we’re ready to get started!
Orangutan is a Toronto-based digital media agency specializing in paid social, search, and display.