In 2017, Matt Lowe established performance.io, a pioneering performance marketing agency specialising in the pharmaceutical and healthcare sectors. Performance.io has the largest database on online performance in pharma and through its benchmarking platform, helps clients to identify, prioritise and implement solutions enabling them to drive exponential growth in touch points with customers and release material savings across the marketing communications mix. With offices in the US, Europe, Asia and India they work with 15 of the top 20 pharma companies, leading the way in solutions such as search engine optimisation (SEO), high performance content and SEO medical copywriting.